In 1979, Geoff Davis and Phil Rogers opened the doors to their first treat business in a South Australian shopping centre. Word soon spread about the tiny store selling delicious ice cream sundaes and treats and, by lunchtime on the opening day, the centre’s main power had blown as the store’s machinery struggled to keep up with customer demand. This extraordinary beginning was the start of a brand that has developed into one of the most recognised and well-loved brands – Wendy’s Milk Bar.